Qualitative interviews are a great way to gain valuable insight. They allow you to gather deeper and more detailed ideas than a mere survey ever could, but they also represent a huge time investment between coming up with interviewing questions and the interview itself. That’s why we created The Ultimate List of Interview Follow-Up Questions.

Make the most of your qualitative interviews by using our quick-reference list. You can use it to prep for your interview or to spark inspiration in the middle of the conversation.

For content that’s a little more ‘in the weeds’, read the How to Be a Good Interviewer: Improve Your Qualitative Interviewing in 5 Minutes post on our blog—we promise it’s worth it!