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Training videos so good you can’t help but talk about them

A unique video-based learning series that transformed employee training at Best Western Hotels & Resorts

Deliverables

  • Video
  • Website content
  • eLearning

strategy

  • Program strategy
  • Activity piloting

design

  • Art direction & brand extension
  • Instructional design

media

  • Video production
  • Motion Design

Short, shareable, smart

When Best Western Hotels & Resorts put out a request for training videos that didn’t feel like training, we were ready for the challenge. Using a “writers’ room” approach to pitch ideas and collaboratively craft humorous learning content, our team put together a package of microlearning videos, promotional posters, five-minute eLearning courses, and quarterly team huddle activities that reinvented how on-property staff received training.

Unlike traditional training videos, these were witty, playful, and irreverent. Plus, they were short. This made them easy to digest and fun to watch—just like shareable, viral online videos.

By mixing learning with creativity and intrigue, these videos not only emphasized the top-notch service culture at Best Western Hotels & Resorts but also made for a collection of playful, original training videos that learners loved.

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