Field research tools help you understand your learners and the problems they face on a much deeper level. When done right, field research ensures you’re delivering learning that resonates and learners will be willing to spend more time with—all of which drives business results.

But how do you ensure you’re taking the right approach to field research? Our Quick Reference: 5 Steps to Better Field Research will help jumpstart your field research with tips and tricks to make the most of your efforts.

The power of field research

Next time you’re planning to conduct field research, use this quick reference guide to hone your approach and keep best practices top of mind.

Inside this guide, we cover the basics you should know about conducting field research:

• Five steps for conducting learner field research, from forming a hypothesis to creating profiles
• The do’s and don’ts to keep in mind at each step
• Recommendations directly from Maestro’s field-research playbook