Register to watch this webinar on demand whenever it’s convenient for you!

Too often, learning is designed with numerous assumptions about the learners. Learning professionals sometimes jump to conclusions based on their own experiences or a new hot trend in learning and development. Are these assumptions getting in the way of our ability to truly serve the learner audience? In reality, the needs of our learners are changing all of the time. Getting to know them through field research is a reliable way to validate our assumptions and meet learners where they are.

This webinar, explores the common pitfalls that can happen when designing learning experiences and discusses how to recognize and override them. It also takes a look at learning design examples that showcase how field research methods and procedures provide a more accurate representation of learners and lead to better outcomes. 

Finally, you can explore and discuss four tools—surveys, A/B testing, focus groups + interviews, and observational studies—that learning professionals can put into practice right away in order to improve the quality of the learning experience design process.

What you’ll learn:

  • Common pitfalls that occur when designing learning experiences and how to override them
  • How to use field research methods to create a more accurate representation of learner audiences
  • Four key field research tools for improving the design and efficacy of your learning experiences